No. 23
This is interesting, a perfume containing the number 23 in its name because, "In ancient numerology the number 23 was regarded as a sacred number of magic and enchantment. It's sometimes referred to as The Royal Star of the Lion and it bestows abundant grace and blessing to those influenced by it."
It says so, right here.
23 reduces to a five, a number of new experience. Quite appropriate for a new fragrance, I would say.
The number 23's new experiences are rooted in partnership and creativity.